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Our Domain Name Appraisal Methodology
Based on years of experience and research, our domain appraisal methodology has been constantly refined and perfected over the years. There are a multitude of factors that have an affect on the value of a domain name, and an automated domain valuation system cannot possibly take all of these factors into consideration. For this reason, each of our domain appraisals is personally researched by at least two appraisers.
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Recent domain sales
Brand recognition
Domain marketability
E-commerce value
TLD value
Industry value
Recall value
Zones taken
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Prefix
Suffix
Number of terms
Web frequency
Search frequency
Letter count
Number count
Word count
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Hyphen count
SEO potential
Word popularity spoken
Word popularity written
Phrase popularity spoken
Phrase popularity written
Keyword search popularity
Pay per click (PPC) popularity
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The most important factor of our domain name appraisal methodology is the consideration of recent domain sales. With access to a large number of recent domain name sales, we are able to compare your domain name with related names which have sold recently, giving you a more accurate domain valuation. We also use this information in order to gauge the domain name market as a whole and determine upward or downward trends within the market.
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